AMERICAN RADIATOR Co Antique Decorative Ad Plaque Sign Maiden Beasts Cherub

  
American Radiator Company Antique Advertising Sign Plaque. Lovely Maiden Surrounded by Beasts and Cherub. Wonderful high relief cast iron piece.

Fabulously designed and detailed throughout. Please view all pictures to appreciate the piece.

Exhibits wear associated with age and use. Measures approximately 19" long by 15 1/4" tall. Check our store for more antique advertising items.

Available for private inspection by appointment. Some additional information on the piece and the Ameican Radiator Company -- remarkably ornate and intricately designed cast iron corporate gift plaque distributed by the american radiator company. The late 19th century figural hanging wall plaque features several design elements originally used on their widely popular "cherub" pattern residential and commerical radiators. The figural motifs include dragon and lion heads, cherubs and a lovely maiden with raised arms in the central recessed region of the plaque. The american radiator company was founded by american industrialist john bartlett pierce.

His first business enterprise was a store in buffalo, new york. In 1892 he merged independent manufacturers to form the american radiator company, of which he was vice president. By the early 1920's, american radiator heating and cooling equipment had gained widespread popularity, both in commercial as well as residential applications. Between 1923-24, the company built a new corporate headquarters in manhattan, located at 40 w. The 36 story gothic art deco building was designed by architects raymond hood and andre fouilhoux. The structural form is based on eliel saarinen's unbuilt competition entry for chicago tribune building. The 36-story building had one of the first set-back pyramidal silhouettes in the city, and another influenced by saarinen's entry on the chicago tribune competition. The program for the building called for a relatively small structure, and to give the structure an enhanced appearance of a tower, hood set the building back from the neighboring buildings. The black brickwork on the facade was chosen to lessen the visual contrast between the walls and the windows and thus give the tower an effect of solidity and massiveness. The gothic-style pinnacles and the terra-cotta friezes on the edges of the setbacks are coated with gold. The base is clad in bronze plating and black granite. There are carved allegories, symbolizing the transformation of matter into energy, quite appropriate for a heater company. The entrance lobby is decorated with black marble and mirrors. In accordance with the line of manufacture of the builder, the building was designed with a display hall for american radiator's heater products. Please view all pictures for more information and to judge condition for yourself.

Wear and tear with age and use. Wear and loss to finish, wear to piece noted.

Thank you for looking -bst. Check out our store - AGED2PERFECTIONSTORE - for more great finds: antiques and unusual items. This item is in the category "Collectibles\Advertising\Merchandise & Memorabilia\Signs\Original\Pre-1930".

The seller is "aged2perfectionstore1" and is located in this country: US. This item can be shipped worldwide.

• Type of Advertising: Plaque
• Original/Reproduction: Original
• Date of Creation: Old
• Color: Multi-color
• Brand: American Radiator Co